Björk

Interview by Mim Udovitch


This article is from the November 17th, 1994 issue, No. 695 of Rolling Stone.


Picture links...

Photography by Stephane Sednaoui

Credits to Matts Henning

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Picture taken from above Björk, who is lying on a bed. She's has her head turned to the right.
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Björk

BJÖRK GUDMUNDSDOTTIR, 28, formerly of the
Sugarcubes, is nothing if not sui generis, not
only artistically but aesthetically. On the day we met
she was wearing a vintage black skirt ("I have full
respect for the classical"), Reeboks ("my futuristic
pump shoes") and a Moomins T-shirt ("sort of like
Norwegian Winnie-the-Pooh only more anarchist").
Her 1993 solo album, Debut, which has sold a half mil-
lion copies, has secured her a position in the music
industry that could best be described as the World's
Only Cheerful Techno Icelandic Surrealist. I think it's
fair to say that she is prepared for the future.

Before we start, I would just like to say I

like that cute fuzzy sweater you wear on

your album cover.

  Thank-you. I've always been for

hairy things.

  Does that go for people, too?

  Yeah, I guess so. I like things when

they're a bit alive. And if you don't

have a friend or a pet or you're away

traveling, then it is nice to have cuddly

things to wear.

  All right, Miss voice of the Future. Do

you feel like you represent your generation?

  Well, I'm definitely one of them,

that's for sure. But I look on myself as

one of those people rather than as a

representative. And to me the future

will be about being able to do all

things at once, You can be, like, a real-

ly good businessman and also be a

mother and also be really into health

food, and you can do basketball - just

pick up the best things.

  Do you think that's partly because tech-

nology offers so many choices that people

can make a custom combination platter?

  Definitely. Technology used to

complicate things, and now it's sim-

plifying. I've gone up, like, nine points

in being a businesswoman because

I've got a little organizer, and I can,

write songs and arrange things. You

just need the machine, and you can

put out records. So record compa-

nies, you won't need them, and you

won't need media because of Internet.

  You're eliminating the middleman.

  Yes. I'm not saying there won't be

any record companies or media. I

mean, that's a pretty big statement.

  That's OK. I don't take it personally.

  Well... I'm exaggerating. But a

lot of people from the '80s, for them,

the biggest aphrodisiac was power.

And I have never identified with that.

And for this generation the biggest

aphrodisiac is freedom.

  And what do you think are the dangers

of freedom?

  Well, the good thing is with all this

equipment, you can pick for yourself

But when you've got all these choices,

you can let them control you.

  This is what Kierkegaard calls the

dizziness of too much possibility.

  Yes, you have to know what you

want, and it focuses you - not in a

yuppie way, in a freedom way. It's all

about "Stop moaning and do some-

thing about it." But I can sense a sort

of optimism in the air.

  Where do you think that comes from?

  From a generation that realizes

that media and the system are not

gonna satisfy them. And maybe the

people before expected that and then

were disappointed. Now it's more like

"They won't disappoint me." And

you can see it here, like in The Simp-

sons, they're just taking the piss,

there's no respect. I watch something

like Ren and Stimpy, and I love them

so much, I wish I could marry them

or something.

  If you could relive your adolescence,

what would you change?

  I'm quite happy with it.

  Oh. You were the only happy teen-ager

in the world.

  We had a laugh, man. We were

very active and busy and did stupid

things. Like not having any money,

so we got stuck at autobahn stations,

and we would just eat sugar from the

bowls and steal petrol from other

cars. We would drink two tequilas

through a straw and then go roller-

skating on the hardboard.

  On the what?

  On the hardboard. The hardboard.

You know, where the ships are.

  Oh, the harbor. I've often thought it

was a miracle that anybody survives past

the age of 16.

  Yes, after drinking all the tequilas,

you could sink to the bottom of the

ocean quite easily.

  If you could live in another time, which

would you choose?

  I'm really happy about this time. I

don't want to go through all the cliché

subjects, but just being a woman now

has never been better. And to be the

generation after the generation that

fought all those fights, it's outrageous.

  How would you define the different

stages of rock music?

  Well, in the beginning it's always

the same thing, and then we lose the

plot. We start looking at the outside

of things and lose the heart. That hap-

pens over and over. I was just listening

to these records from the '30s, bebop

music, with one microphone in the

middle and a 50-piece band, and it's

completely dynamic. It was like punk.

I'm sorry, Sex Pistols, but it was punk.

It has this complete hardcore energy.

  Right. In the same way that Ethel

Merman is a rock & roller.

  Yes. And that's what I like:

the beginning. The beginning of

everything is always about the

same thing. Being completely spon-

taneous, with raw emotion and not

censoring anything and just sort of

having a lust for life.

  Do you believe in Generation X?

  That's like Kurt Cobain, right?

  Sort of. It's the lost twentysomething

generation.

  OK. I don't live here, but just the

overall view for me, America reached

its last climax in the '50s. In America

you can just sense that they've lost

hope. But then eventually it will go

up again. I mean, I've been living in

London for one and a half years, and

that's just so depressing because it's

rock bottom there. They're at that

point like the Romans when they

were just eating berries

and overdoing it be-

cause that was the only

way to deal with just

going down the drain.

That's what London is

like. It's like... I don't know if it's the

same word in English. Like when a

brother has a baby with a sister.

  Incest?

  No, that's maybe not the same

word. Like when all the royalties were

only marrying to each other in the

Russian Empire, and they just got all

these diseases and everything?

  When all the royalties were only mar-

rying to each other... I don't know.

... Inbreeding?

  Yeah, in a way. There's some other

word in Icelandic. Anyway, culturally

when that happens, you just have to

stop there and start fresh.

  What kind of music were you brought

up with?

  There was music 24 hours a day in

my house. All of the hippie bollocks.

You know, Joni Mitchell, although I

would never say she was bollocks -

she was the genius of the century.

Jimi Hendrix, Cream, early Eric

Clapton, all those guitary things.

And, um, Lynyrd Skynyrd. There's

my roots.

  What makes music "alternative"?

  You mean like journalists catego-

rize it? I've never really gotten it.

That's another problem, when people

analyze my music as dance music. I'm like

"What? Why?"

  Maybe they say it's dance music because

that's the kind of music male critics tradi-

tionally don't understand. On the other

hand, maybe it's because it does have a

dance-music beat.

  Yeah. But I mean, give me one more

guy wearing a black leather jacket,

jeans and sneakers, and I'll shoot him.

  But even if your record is not a club rec-

ord, you could be dancing at home.

  Yes, I suppose. But the whole alter-

native thing, I think, has gotten a bit

stuck. But there are bands out there

that I like very much now. Like the

Breeders girls, they are so great - their

attitude is so fresh and so modern. And

I really admire Courtney Love as well.

And with Madonna, I'm not going to

go into the things she's done for wom-

en. You'd fall asleep, there are so many.

  Well, name a few.

  Just the fact that she made it look

good to control your own life when that

was something that was not supposed

to be very sexy for a woman. She's one

of the few women who has remained

true to herself and been a character.

  How do you  think music will change as

it gets more mixed?

  I think what hopefully will happen is

people will rediscover pop music as one

of the strongest forces in the world, up

there with religion, sex, food, politics.

  So you think music can change the world.

  Definitely. It does every day. It's just

the biggest nurse in the world. Because

it sorts out people's heads, it makes them

braver and happier and sadder or what-

ever. It's one of the most important emo-

tional forces in the world, I think.

  Do you consider yourself a political

person?

  In a personal sense, yes. I believe in

individualism.

  So what's in your future?

  My future? I just want to keep on

going. I get so easily bored, I have to

find something new every fucking day.

But then again, I don't even have to

find it. Because there are so many

things out there. Films, books and just

... people. That's what I'm up to, real-

ly, when it comes down to it.




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Converted to HTML by Matts Henning (April 7th 1995)
Last changed : March 21th 1996